AI Takes Center Stage at Google Marketing Live 2024
You can’t accuse Google of being conservative at this year’s Google Marketing Live event. The company announced a slew of updates to Google Ads that are sure to change the …
All In on AI: Meta’s AI-Powered Ad Tools
At the start of February, Meta shared information about their ad targeting efforts during a roundtable discussion. The company provided some key metrics on adoption and audience sentiment of their …
LinkedIn Lookalike Audiences To Be Retired
LinkedIn recently announced the retirement of its lookalike audiences targeting feature. For companies and marketers relying on lookalike audiences, this change will significantly impact their campaigns, requiring strategic adjustments. LinkedIn’s …